Celebrities Unite for 15 Years of Tickled Pink
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LONDON, September 30, 2011 /PRNewswire/ --
Asdas Tickled Pink Campaign reaches a 15 year milestone in 2011, and to mark this memorable birthday and help support Breast Cancer Care and Breast Cancer Campaign, it aims to be bigger and better than ever! This year has seen tremendous support from a host of famous faces who are taking part in a range of fundraising festivities, including a high profile celebrity photographic campaign modelling this years must-have Tickled Pink t-shirts [http://direct.asda.com/george/women-s-clothing/tickled-pink-collection/01377, default, sc.html ] and the launch of a limited edition celebrity dress collection.
Sophie Ellis Bextor, Camilla Dallerup, Laura Hamilton, Kate Walsh, Denise Lewis and Zoe Salmon have donned their favourite Tickled Pink t-shirts priced from GBP8 in a glamorous photo shoot, and to celebrate 15 years of Tickled Pink in style, the fashionable range of womens tops [http://direct.asda.com/george/women-s-clothing/tops/0102, default, sc.html ] and other products has been extended further with an exciting limited edition dress collection designed by our talented celebrity supporters - Danielle Lineker, Andrea McLean, Gaby Roslin and Chloe Madeley. Celebrating all things feminine and fun, the dresses are perfect for a girls night out and will be available to buy, alongside Tickled Pink t-shirts, in Asda George stores and online throughout October 2011, from GBP18 with GBP2 going to Tickled Pink. To find out more about the Tickled Pink Campaign [http://georgestyle.george.com ], please visit the George Style blog.
For further information, visit http://charities.asda.com/tickled-pink
To celebrate 15 years of Tickled Pink, Asda is launching an exclusive range of products including a limited edition celebrity designed dress collection, t-shirts and homeware, available nationwide during October with a percentage of sales going to Breast Cancer Care and Breast Cancer Campaign.
Celebrity Dresses:
- 60s Shift Dress designed by Gaby Roslin GBP18 with GBP2
going to Tickled Pink
- Grecian Goddess Dress designed by Danielle Linker GBP18 with
GBP2 going to Tickled Pink
- Lace Prom Dress designed by Chloe Madeley GBP20 with GBP2 going
to Tickled Pink
- Structured LBD designed by Andrea McLean GBP18 with GBP2 going
to Tickled Pink
Notes to editors:
- Asda launched the Tickled Pink campaign back in 1996 to
raise money to help improve the lives of people with breast cancer both
now and in the future.
- Asdas Tickled Pink Campaign supports Breast Cancer Campaign
and Breast Cancer Care. Breast Cancer Care provides expert information
and professional support for people with breast cancer and their
families; and Breast Cancer Campaign helps fund research into fighting
the disease.
- Breast Cancer Campaigns mission is to beat breast cancer by
funding innovative world-class research to understand how breast cancer
develops, leading to improved diagnosis, treatment, prevention and cure.
To date, Asdas Tickled Pink campaign has helped Breast Cancer Campaign
to fund 57 vital research projects and four Scientific Fellowships.
http://www.breastcancercampaign.org
- Breast Cancer Care is just a phone call or mouse-click away
for anyone affected by breast cancer. Our free helpline,
information-packed website and online discussion forums offer a friendly
ear and expert advice to anyone dealing with the turmoil of this
life-threatening illness. Across the UK, we also offer skilled emotional
and practical support through a range of confidential, face-to-face
services, helping people every step of the way. To date, Asdas
- Tickled Pink campaign has funded almost half of the services
provided by Breast Cancer Care, and helped us give support and
information on breast cancer and breast health to more than eight
million people. Visit http://www.breastcancercare.org.uk
- To make a donation to Asdas Tickled Pink Campaign please
visit your local Asda store or to make a donation by post, simply write
a cheque made payable to the Asda Foundation, with a covering note
stating the donation is for Tickled Pink, and send to: Lisa Burnett,
Asda in the Community Team, ASDA House, Southbank, Great Wilson Street,
LEEDS LS11 5AD
Asda George
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