Facebook's VP Of Engineering Talks Google+ And All His Company's Eerily Similar Launches - The Business Insider

Facebook's VP Of Engineering Talks Google+ And All His Company's Eerily Similar Product Launches

Mike Schroepfer, VP of Engineering at Facebook

Mike Schroepfer, Facebook's VP of Engineering, talked about the recent launch of Subscribe at Disrupt.

Subscribe is eerily similar to Google+'s Circles feature and Twitter's Follow feature. Users can "subscribe" to get updates on friends, and opt out of news feeds they don't want to see on the social network. You can see any publicly available celebrity or stranger's updates if you so choose.

Schroepfer denies that the launch of Subscribe had anything to do with the heavy competition, in particular, Google+. When asked if Google+ motivated at all, he replied, "We've been working on this for a while."

He also revealed a few other insights. When asked why killed Deals, he said, "In order to innovate, you have to experiment. And when you experiment, you can fail."

In addition, Schroepfer indicated that Facebook's ipad app will have Music integration. "Do you want the death stare?" Schroepfer asked the interviewer when he inquired.

"There's a lot we'll be rolling out in the next few weeks. said a few months ago that we would be entering 'launch season.' It's an exciting time."

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